Where legends play
Overview
A tournament beyond trophies
American Family Insurance, the PGA TOUR Champions and PGA TOUR player and Wisconsin native, Steve Stricker, created the American Family Insurance Championship in 2016. Since its inception, the championship and associated events have raised nearly $20 million for the American Family Children’s Hospital and hundreds of other charities.
The Tournament
June 6-8, 2025
TPC Wisconsin, Madison, Wisconsin
The TOUR
Part of PGA TOUR Champions – a men’s professional senior golf tour, administered as a branch of the PGA TOUR.
The Foundation
Proceeds benefit the Steve Stricker American Family Insurance Foundation, which supports hundreds of organizations and the American Family Children’s Hospital.
Schedule
2025 Schedule of Events
Wednesday, June 4, 2025
Pro-Am Tournament — Day 1
Closed to the Public
Thursday, June 5, 2025
Pro-Am Tournament — Day 2
Closed to the Public
Friday, June 6, 2025
American Family Insurance Championship — Day 1
Tournament Day 1
Opening ceremony, No. 1 tee at 8:20 a.m.
Doors open one hour prior to first tee time
Friday, June 6, 2025
The American Family Insurance Championship Concert, featuring Megan Moroney and special guest Clint Black
The 2025 American Family Insurance Championship Concert is headlined by Megan Moroney, special guest Clint Black and opening act Emily Ann Roberts. The concert is Friday, June 6 at Breese Stevens Field in Madison, Wisconsin. Doors open at 6 p.m.
Saturday, June 7, 2025
American Family Insurance Championship — Day 2
Tournament Day Two
Doors open at 8 a.m.
First tee time at 8:40 a.m.
Saturday, June 7, 2025
Celebrity foursome hosted by Andy North
Stay tuned for more information about the 2025 Celebrity Foursome, hosted by Wisconsin golf legend Andy North.
Sunday, June 8, 2025
American Family Insurance Championship — Day 3
Tournament Day 3
Doors open one hour before the first tee time.
Player Field
The Biggest Names in Golf
The American Family Insurance Championship in Madison, Wisconsin brings together 76 of the top PGA TOUR Champions players. The star-studded field of U.S. and international golf legends includes major champions, Hall-of-Famers, and past champions. The final field is set a week before the tournament.
Course
TPC Wisconsin
The 2025 American Family Insurance Championship will be held at TPC Wisconsin in Madison, Wisconsin. After opening Aug. 1, 2023, TPC Wisconsin offers a one-of-a-kind midwestern golf experience. Designed by Ryder Cup Captain Steve Stricker and PGA Head of Design Steve Wenzloff, it will be an instant classic and a sure bucket-list golf experience for players and fans.
Results
Dreams Achieved
The American Family Insurance Championship – also known as the AmFam Champ – is a premier annual PGA TOUR Champions tournament and community celebration in Madison, Wisconsin. The tournament has crowned legendary champions, including Madison’s own player/tournament host Steve Stricker.
Tournament Champions
Ernie Els
2024
Steve Stricker
2023
Thongchai Jaidee
2022
Jerry Kelly
2021
Jerry Kelly
2019
Scott McCarron
2018
Fred Couples
2017
Kirk Triplett
2016
Tournament Highlights
2024 Highlights
Ernie Els wins the 2024 American Family Insurance Championship in a sudden death playoff over Steve Stricker.
2023 Highlights
Steve Stricker wins the 2023 American Family Insurance Championship with a score of 18-under par and total score of 198. Steven Alker and Paul Broadhurst tied for second place with 13-under par.
2022 Highlights
Thongchai Jaidee wins the 2022 tournament with a -14 and total score of 202. Tom Pernice Jr. placed second (-13) and Jerry Kelly, Miguel Angel Jimenez and Kirk Triplett tied for third (-12).
2021 Highlights
Jerry Kelly won the 2021 AmFam Champ shooting a 14-under par with a total score of 202. Fred Couples and Miguel Angel Jimenez tied for second place at 13-under par.
2019 Highlights
Jerry Kelly wins the AmFam Champ in a sudden death playoff shooting a -15 and total score of 202 over Steve Stricker and Retief Goosen.
2018 Highlights
Scott McCarron won the 2018 AmFam Champ shooting 15-under par with a total score of 201. Jerry Kelly placed second at 14-under par.
2017 Highlights
Fred Couples shot a 15-under par and total score of 201. Scott Verplank (-13) placed second and Steve Stricker (-12) finsihed third.
2016 Highlights
Kirk Triplett won the inaugural AmFam Champ with a remarkable 17-under par and total score of 199. Bart Bryant (-15) and Mike Goodes (-15) tied for second place.
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