Where legends play


Tournament beyond trophies

The American Family Insurance Championship was created in 2016 by American Family Insurance, PGA TOUR Champions and PGA TOUR player and Wisconsin native Steve Stricker. Since its inception, the championship and associated events have raised over $17 million for the American Family Children’s Hospital and other charities.

Player Field

The Biggest Names in Golf

The AmFam Champ brings together 78 of the top PGA TOUR Champions players. The star-studded field of U.S. and international golf legends includes major champions, Hall-of-Famers, and past champions. The final field is set a week before the tournament.


TPC Wisconsin

The 2025 American Family Insurance Championship will be held at TPC Wisconsin in Madison, WI.  After opening August 1st, 2023, TPC Wisconsin offers a one-of-a-kind midwestern golf experience. Designed by Ryder Cup Captain Steve Stricker and PGA head of design Steve Wenzloff, it will be an instant classic and a sure bucket list golf experience.


Dreams Achieved

The American Family Insurance Championship – also known as the AmFam Champ – is a premier annual PGA TOUR Champions tournament and community celebration in Madison, Wisconsin. The tournament has crowned some legendary champions including Madison’s own player/tournament host Steve Stricker.

Tournament Champions

Ernie Els


Steve Stricker


Thongchai Jaidee


Jerry Kelly


Jerry Kelly


Scott McCarron


Fred Couples


Kirk Triplett


Tournament Highlights