Where legends play


Tournament beyond trophies

The American Family Insurance Championship was created in 2016 by American Family Insurance, PGA TOUR Champions and PGA TOUR player and Wisconsin native Steve Stricker. Since its inception, the championship and associated events have raised over $17 million for the American Family Children’s Hospital and other charities.


2024 Schedule of Events

Player Field

The Biggest Names in Golf

The AmFam Champ brings together 78 of the top PGA TOUR Champions players. The star-studded field of U.S. and international golf legends includes major champions, Hall-of-Famers, and past champions. The final field is set a week before the tournament.

Tee Times & Groupings

Experience Every Moment

The tee times and pairings for the following day are posted each night after the conclusion of play. Players start on either the first or tenth tee.


University Ridge Golf Course

The 2024 American Family Insurance Championship will be held at University Ridge Golf Course in Madison, WI. It is a public golf course and the official home course to the University of Wisconsin men’s and women’s golf teams. Robert Trent Jones Jr. designed the course which opened in 1991.

TV Coverage

TV/Streaming Schedule

The American Family Insurance Championship is featured on the NBC Golf Channel and Peacock streaming platform.


Dreams Achieved

The American Family Insurance Championship – also known as the AmFam Champ – is a premier annual PGA TOUR Champions tournament and community celebration in Madison, Wisconsin. The tournament has crowned some legendary champions including Madison’s own player/tournament host Steve Stricker.

Tournament Champions

Steve Stricker


Thongchai Jaidee


Jerry Kelly


Jerry Kelly


Scott McCarron


Fred Couples


Kirk Triplett


Tournament Highlights