Live It Up

Overview

An Experience Beyond Golf

While the American Family Insurance Championship features world class golf, the tournament week is filled with other can’t-miss events.

Concert

American Family Insurance Championship Concert

Megan Moroney, with special guest Clint Black

Friday, June 6, 2025

Doors Open at 6:00 p.m.

Breese Stevens Field, 917 Mifflin St., Madison, WI

The 2025 American Family Insurance Champ Concert features Megan Moroney, with special guest Clint Black and opening act Emily Ann Roberts, at Breese Stevens Field in Madison, Wisconsin on Friday, June 6, 2025.

All concert proceeds support the Steve Stricker American Family Insurance Foundation. Since 2016, the Championship has raised nearly $20 million for charity.

Megan Moroney concert tickets

Past Performers

Train

2024

Tyler Hubbard

2023

Lady A

2022

Little Big Town

2021

Toby Keith

2019

REO Speedwagon

2018

Darius Rucker

2017

Colbie Caillat

2016

Celebrity Foursome

American Family Insurance Championship Celebrity Foursome

Hosted by Andy North

The Celebrity Foursome is a fan favorite at the PGA TOUR Champions American Family Insurance Championship. Following the final pairing of tournament play on Saturday of the tournament, the celebrities play an exhibition for charity. Celebrities compete in teams of two to raise money for the American Family Insurance Children’s Hospital.