Live It Up

Overview

An Experience Beyond Golf

While the American Family Insurance Championship features world class golf, the tournament week is filled with other can’t miss events.

Concert

AmFam Championship Concert

Presented by Madison Media Partners

2024 Artist TBD

Friday, June 7, 2024

Doors Open at 6:00pm

Breese Stevens Field, 917 Mifflin St., Madison, WI

 

Proceeds from the concert are donated to the Steve Stricker American Family Insurance Foundation. Since 2016, the Championship has raised over $17 million for charity. Once the artist is announced, tickets will be available.


Past Performers

Tyler Hubbard

2023

Lady A

2022

Little Big Town

2021

Toby Keith

2019

REO Speedwagon

2018

Darius Rucker

2017

Colbie Caillat

2016

5K Run

UW Health Carbone Cancer Center Race for Research 5K

Hosted by the American Family Insurance Championship

Saturday, June 1, 2024

Thomas Zimmer Championship Cross Country Course

9002 County Road PD, Madison, WI 53593

 

The UW Health Carbone Cancer Center Race for Research kicks off tournament week and takes lace on the beautiful Zimmer Championship Cross Country Course, adjacent to the University Ridge Golf Course. The 5K run/walk benefits adult and pediatric cancer research.

Celebrity Group

AmFam Championship Celebrity Group

The Celebrity Foursome is a fan favorite at the PGA TOUR Champions American Family Insurance Championship. Following the final pairing of tournament play on Saturday of the tournament, the celebrities play a 9-hole exhibition for charity starting on the 10th hole. Celebrities play against each other in two twosomes to raise money for the American Family Insurance Childrens Hospital. The expected tee time is 2 p.m. The celebrity participants will be announced in May.


Past Celebrity Groups