Live It Up
Overview
An Experience Beyond Golf
While the American Family Insurance Championship features world class golf, the tournament week is filled with other can’t miss events.
Concert
AmFam Championship Concert
Presented by Madison Media Partners
Train
Friday, June 7, 2024
Doors Open at 6:00pm
Breese Stevens Field, 917 Mifflin St., Madison, WI
Train performs at the 2024 AmFam Champ Concert at Breese Stevens Field on June 7, 2024.
Proceeds from the concert are donated to the Steve Stricker American Family Insurance Foundation. Since 2016, the Championship has raised over $17 million for charity.
Past Performers
Tyler Hubbard
2023
Lady A
2022
Little Big Town
2021
Toby Keith
2019
REO Speedwagon
2018
Darius Rucker
2017
Colbie Caillat
2016
5K Run
UW Health Carbone Cancer Center Race for Research 5K
Hosted by the American Family Insurance Championship
Saturday, June 1, 2024
Thomas Zimmer Championship Cross Country Course
9002 County Road PD, Madison, WI 53593
The UW Health Carbone Cancer Center Race for Research kicks off tournament week and takes place on the beautiful Zimmer Championship Cross Country Course, adjacent to the University Ridge Golf Course. The 5K run/walk benefits adult and pediatric cancer research.
Learn more about Laurie’s story and why we race.
Celebrity Group
AmFam Championship Celebrity Group
The Celebrity Foursome is a fan favorite at the PGA TOUR Champions American Family Insurance Championship. Following the final pairing of tournament play on Saturday of the tournament, the celebrities play a 9-hole exhibition for charity starting on the 10th hole. Celebrities play against each other in two twosomes to raise money for the American Family Insurance Childrens Hospital. The expected tee time is 2 p.m. The celebrity participants will be announced in May.
Past Celebrity Groups
2016
Brett Favre, Steve Stricker, Mark Tauscher, Andy North