Live It Up
An Experience Beyond Golf
While the American Family Insurance Championship features world class golf, the tournament week is filled with other can’t miss events.
AmFam Championship Concert
Presented by Madison Media Partners
2024 Artist TBD
Friday, June 7, 2024
Doors Open at 6:00pm
Breese Stevens Field, 917 Mifflin St., Madison, WI
Proceeds from the concert are donated to the Steve Stricker American Family Insurance Foundation. Since 2016, the Championship has raised over $17 million for charity. Once the artist is announced, tickets will be available.
Little Big Town
UW Health Carbone Cancer Center Race for Research 5K
Hosted by the American Family Insurance Championship
Saturday, June 1, 2024
Thomas Zimmer Championship Cross Country Course
9002 County Road PD, Madison, WI 53593
The UW Health Carbone Cancer Center Race for Research kicks off tournament week and takes lace on the beautiful Zimmer Championship Cross Country Course, adjacent to the University Ridge Golf Course. The 5K run/walk benefits adult and pediatric cancer research.
AmFam Championship Celebrity Group
The Celebrity Foursome is a fan favorite at the PGA TOUR Champions American Family Insurance Championship. Following the final pairing of tournament play on Saturday of the tournament, the celebrities play a 9-hole exhibition for charity starting on the 10th hole. Celebrities play against each other in two twosomes to raise money for the American Family Insurance Childrens Hospital. The expected tee time is 2 p.m. The celebrity participants will be announced in May.
Past Celebrity Groups
Derek Jeter, Zach Johnson, Michael Phelps, Andy North
Brett Favre, Juli Inkster, Derek Jeter, Andy North
Jack Nicklaus, Brett Favre, Toby Keith, Andy North
Derek Jeter, Lee Trevino, Brett Favre, Andy North
Derek Jeter, Brett Favre, Darius Rucker, Andy North
Brett Favre, Steve Stricker, Mark Tauscher, Andy North