PGA TOUR Champions event will also be held at TPC Wisconsin for the first time
Tournament organizers and PGA TOUR Champions officials announced today the American Family Insurance Championship will debut a new team competition format beginning in 2025.
The tournament, scheduled for June 6-8, 2025, will feature three days of competition, including one day of “scramble” play, the first time a PGA TOUR Champions event will feature that format. The 2025 event will also see the tournament moving to a new course, with the competition now taking place at TPC Wisconsin in Madison for the first time. The course was co-designed by PGA TOUR Champions star and host of the tournament, Steve Stricker.
“With this tournament moving to a new course in 2025, it’s an ideal time to try a new format as well,” said Stricker. “I was honored to play in and serve as Captain at both the Presidents Cup and Ryder Cup, which showcased the excitement that team golf brings. This format adds a level of intrigue and competition to the game. We appreciate how the Madison community has embraced the AmFam Champ, and the new format and course will continue to provide a unique experience for our fans.”
Tournament format and details
The 2025 American Family Insurance Championship will feature a field of 76 players, organized into 38 teams of two. The top 38 players, based on PGA TOUR Champions eligibility standards, will choose their partners. Competing for a $3 million purse, the winning team will share $600,000 ($300,000 per player).
The new two-person team format will continue as a 54-hole competition over three days:
Days 1 & 3: Team Best Ball
Each player on the team plays his golf ball throughout the round. After each hole the player with the lowest score on the hole (or “best ball”) serves as the team’s score. The higher-scoring player’s score is not counted for that particular hole.
Day 2: Team Scramble
A scramble format involves each player on the team hitting a tee shot. The team will select one of the
tee shots with both golfers playing the second shot from the selected location. This process continues
until the hole is finished and a team score is recorded.
“The new team format at the American Family Insurance Championship will bring an exciting dynamic to the tournament, and I can’t wait to see the incredible teamwork and competition on display,” said PGA TOUR Champions President Miller Brady. “As this event enters its first year at TPC Wisconsin, this new team competition promises thrilling golf at a fantastic new venue. We are looking forward to an unforgettable week that will continue to elevate the event experience for players and fans alike.”
“We believe the new format, in addition to the new course location, will create an exciting atmosphere and help us continue to host one of the best events on the PGA TOUR Champions,” said Bill Westrate, American Family chair and CEO. “We’re proud of the millions of dollars we’ve raised for charitable organizations since 2016, and that primary objective remains. We look forward to building on our historic success while continuing to make tournament enhancements to ensure we’re hosting a premier event for players, caddies, sponsors, fans and volunteers.”
The American Family Insurance Championship will officially announce player commitments and teams before tournament week in 2025.
# # #
About the American Family Insurance Championship
The American Family Insurance Championship was created in 2016 by American Family Insurance, PGA TOUR Champions and PGA TOUR player and Wisconsin native Steve Stricker. Since its inception, the championship and associated events have raised more than $17 million for the American Family Children’s Hospital and other charities (proceed totals from the 2024 event will be announced November 19). The 2025 championship will be held June 2-8, with tournament play June 6-8, for the first time at TPC Wisconsin in Madison, Wisconsin. For more information: Web: www.amfamchampionship.com; Twitter: @AmFamChampionship; Facebook: American Family Insurance Championship; Instagram: amfamchampionship; TikTok: @AmFamChampionship. #AmFamChamp
About PGA TOUR Champions
PGA TOUR Champions is a membership organization of professional golfers age 50 and older, including 35 members of the World Golf Hall of Fame. The Tour’s mission is to provide financial opportunities for its players, entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back and generate significant charitable and economic impact in tournament communities. Follow PGA TOUR Champions online at PGATOUR.com, on Facebook, on X (@ChampionsTour), on Instagram (@pgatourchampions) and on TikTok (pgatourchampions).
All events are televised in the United States on Golf Channel, the exclusive cable-television partner of PGA TOUR Champions. Internationally, PGA TOUR Champions coverage is available in more than 170 countries and territories via 22 media partners.
About TPC Wisconsin
Designed by Wisconsin native, Steve Stricker and aided by PGA TOUR Design Services, TPC Wisconsin stands tall as the epitome of golf excellence in the Midwest. With its breathtaking scenery and meticulously crafted design, this world-class golf destination has captivated the hearts of players and enthusiasts alike. Nestled amidst the picturesque landscapes of the Badger State, TPC Wisconsin boasts an unrivaled championship course that challenges the skills of the most seasoned golfers while enchanting them with its natural beauty. Impeccably maintained fairways wind their way through lush forests, and rolling hills, offering an awe-inspiring experience at every turn. Each tee, every bunker, and the undulating greens pay homage to the rich tradition of the sport while setting a new standard of excellence. As the ultimate golfing destination, TPC Wisconsin will host the American Family Insurance Championship beginning in 2025. Whether a professional golfer seeking a challenge or a recreational player looking for an unforgettable experience, TPC Wisconsin promises an extraordinary journey into the world of golf. Learn more at www.tpcwisconsin.com.
Media contacts:
Janet Masters
Media Relations, American Family Insurance
608-438-4317
[email protected]
Chris King
Director, Communications, PGA TOUR Champions
720-470-2852
[email protected]