
Two $10,000 scholarships will be provided to students in Dane or Rock counties from
PGA TOUR Champions American Family Insurance Championship proceeds
Madison, Wisconsin (Jan. 29, 2026) — The application portal for the annual Steve Stricker American Family Insurance Foundation scholarship program is now open. Two $10,000 scholarships ($2,500 per year up to a total of four years) will be awarded to deserving local high school seniors who meet certain criteria and live in the Wisconsin counties of Dane or Rock. The application period will close on Monday, March 2 at 3 p.m. CST.
The scholarship program, which was introduced in 2019, and is made possible with the proceeds from the PGA TOUR Champions American Family Insurance Championship. Fourteen high school seniors have been beneficiaries of these scholarships and two more will be added to that list this year.
This year’s championship raised $2.035 million, contributing to a total of nearly $22 million distributed by way of 1,171 charitable grants since the inaugural tournament in 2016.
Scholarship criteria
Scholarship applicants must be high school seniors and earn at least a 3.0 GPA on a 4.0 scale. They must demonstrate participation in the game of golf through competitive participation, recreational participation, employment at a golf course or golf retailer, caddying at a golf course, and/or volunteering at a golf tournament. They must also display exemplary character, leadership and community service, along with other submission requirements.
Scholarship application link/other details
Interested students who meet the criteria can visit this link for more details, to review the application requirements and apply.
There is a firm application deadline of Monday, March 2 at 3 p.m. CST and scholarship recipients chosen will be notified in April.
The Scholarship application process is being administered by a third party, Scholarship America.
All proceeds from the 2025 PGA TOUR Champions American Family Insurance Championship are designated for charitable giving. This year’s event will be held June 1-7, 2026, with tournament play June 5-7, at TPC Wisconsin in Madison. More information can be found on the tournament website: www.amfamchampionship.com
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Media contact:
Janet Masters, Media Relations
[email protected]
608-438-4317
About Steve Stricker American Family Insurance Foundation
Established in 2013 when Steve Stricker became a brand ambassador for American Family Insurance, the mission of the foundation is to inspire and develop strong families and healthy kids so they can pursue their dreams. The foundation supports organizations that produce tangible outcomes that align with this mission. Web: https://amfamchampionship.com/foundation/; X: @StrickerFNDN