Total proceeds donated to nonprofits from 2016-2025
now nearly $22 million
MADISON, Wis. (Nov. 18, 2025) – The 2025 PGA Tour Champions American Family Insurance Championship was held at a new location, TPC Wisconsin and featured a new team format. However, the tournament’s primary purpose – raising money for deserving nonprofits – remained the same. The 2025 event raised $2,035,000, it was announced today, to bring the total raised to $21.78 million since the inaugural event in 2016.
Approximately half of the 2025 proceeds will be distributed to the American Family Children’s Hospital in Madison, Wisconsin, and 161 primarily local charities will share the rest in varying amounts. A lifetime total of 1,171 grants have been distributed to charitable organizations.
The total proceeds raised, and charitable organizations supported, were revealed at an annual event today held at American Family Insurance corporate headquarters in Madison. The event featured tournament host/player and 2023 AmFam Champ winner Steve Stricker, his wife Nicki, American Family Insurance Chair and CEO Bill Westrate, President Telisa Yancy and representatives from community nonprofit grant recipients.
Watch this video recap about the AmFam Champ’s first year at TPC Wisconsin and featuring the new team format:
“We’re grateful to our fans, sponsors and volunteers for coming along with us to our new home at TPC Wisconsin and continuing to support this PGA TOUR Champions event that benefits our communities in so many ways,” said Steve and Nicki Stricker. “We’re happy about the positive feedback we’ve received about the new location and new format, and the best part is knowing with this year’s proceeds we’ve raised more than $21 million for charity.”
The ninth American Family Insurance Championship attracted thousands of fans and nearly 1,000 volunteers from 17 states, who took part in the three days of tournament play. Volunteers provided 18,500 hours to the event. The total local economic impact of the tournament from 2016-2025 is estimated to exceed $125 million.
“At American Family, our values include showing up in our communities and having an impact in meaningful ways, and we’re proud the AmFam Champ has been an important part of that commitment,” said Bill Westrate, American Family chair and CEO. “More than ten years ago, this tournament started out as just an idea and today has contributed nearly $22 million in the form of grants to organizations that build healthy children and families and strong, thriving communities. We join them in their efforts and support these nonprofits that create brighter futures.”
In addition to the American Family Children’s Hospital, here are just three of the recipient organizations and the various needs they’re addressing in our communities:
The Madison Parks Foundation partners with the Madison Parks Division to help fund the K.N.O.W. (Kids Need Opportunities at Warner) program, serving 200+ underserved youth ages 11-21 weekly at the Warner Park Community Recreation Center. Their mission is to provide comprehensive support through sports-based youth development, mentorship and life skills programming for Madison’s northside communities. The program operates six days weekly and includes basketball referee certification training that creates future employment opportunities, Family Fun Nights that engage entire families, and school-based programming that reaches an additional 200+ students. Through this innovative public-private partnership model, KNOW transforms individual lives while strengthening entire neighborhoods by providing safe spaces, skill development, and pathways to economic empowerment.
The Road Home Dane County provides opportunities for homeless families to achieve self-determined goals and affordable, stable housing. The Road Home Dane County operates 13 housing programs that serve an average of 250 families annually, including more than 550 children. Beyond simply providing a place to live, their programs are grounded in a holistic, strengths-based approach that surrounds families with the support, tools and relationships they need to thrive. This model emphasizes family-driven goal setting and trust-building as families move from the crisis of homelessness toward stability and long-term independence.
Vera Court Neighborhood Center, Inc.
Vera Court Neighborhood Center, Inc. is a nonprofit agency located in Madison, with two neighborhood centers, Vera Court Neighborhood Center on the northside, and Bridge Lake Point Waunona Neighborhood Center on the southeast side. Their agency’s mission is to stabilize and empower underserved communities by providing inclusive and innovative programming that supports youth, adults and families in achieving their full potential. The centers provide youth development programs, adult education, senior engagement, nutrition security and bilingual support. They are committed to stabilizing and empowering communities by fostering connection, building skills and providing the resources needed for long-term success.
“Since day one, the American Family Insurance Championship has delivered a best-in-class experience for our players, partners and fans,” said PGA TOUR Champions President Miller Brady. “That unwavering commitment to showcasing the tremendous city of Madison each year has also benefitted the greater Dane County area through incredible charitable efforts, ensuring the tournament’s impact is felt year-round. The dedication from American Family Insurance, Nicki and Steve Stricker, and the entire tournament team has set a foundation in place for long-term success. We are excited for a bright future ahead as we build on a great 2025 event which saw an exciting new team format, a great host in TPC Wisconsin, and amazing fan attendance.”
Next year’s event at TPC Wisconsin will be held June 1-7, 2026, with special events during the week and tournament play June 5-7. Stricker will host the tournament for the tenth time and play for the ninth time.
Those interested in volunteering for the 2026 event can learn more about the AmFam Champ volunteer program and register.
See video announcing 2025’s charitable impact:
More resources:
Complete grant recipient list 2016-2025
# # #
Media contact:
Janet Masters, Media Relations
[email protected]
608-438-4317
About Steve Stricker American Family Insurance Foundation
Established in 2013 when Steve Stricker became a brand ambassador for American Family Insurance, the mission of the foundation is to inspire and develop strong families and healthy kids so they can pursue their dreams. The foundation supports organizations that produce tangible outcomes that align with this mission. Web: amfamchampionship.com/foundation; X: @StrickerFNDN
About the American Family Insurance Championship
The American Family Insurance Championship was created in 2016 by American Family Insurance, PGA TOUR Champions and PGA TOUR player and Wisconsin native Steve Stricker. Since its inception, the championship and associated events have raised more than $21.7 million for the American Family Children’s Hospital and other charities. The 2026 championship will be held June 1-7 at TPC Wisconsin in Madison, with tournament play June 5-7. For more information: Web: www.amfamchampionship.com; X: @AmFamChampionship; Facebook: American Family Insurance Championship; Instagram: amfamchampionship; TikTok: @AmFamChampionship. #AmFamChamp
