Don’t just watch it.
Live it.


It's not just an event. It's an experience.

The American Family Insurance Championship is an official PGA TOUR Champions event hosted by Steve Stricker. This three day, 54-hole stroke play tournament features a 78 player field of PGA TOUR champions and qualified invitees. In addition to the golf, spectators can enjoy a fun, family friendly event.


Course and tournament map

Find the best spots to watch golf, find food, fan villages, restrooms, public bleachers, merchandise and more at the tournament.


AmFam Championship Merchandise

Get your own AmFam Championship gear from the University Bookstore, official merchandise partner of the tournament, and show your support for the event when you are out and about.


Spectator Parking

Public Parking

Free public parking will be at off-site locations Friday, Saturday and Sunday. Fans will be shuttled to the tournament’s entrance and ticket scanning area. Digital and other signage will provide directions to the public parking lots.

Free shuttle service starting times are 7:30am, with tournament gates opening at 8:00am Friday, Saturday and Sunday. Shuttles will continue to run for the entire day, with the last shuttle departing tournament grounds to the offsite parking lot 30 minutes after the conclusion of play each day.


ADA Parking

ADA parking will be available at University Ridge Golf Course for all S-Pass holders and anyone with a state issued hang tag. Spectators should show their hang tag at the front gate to gain access to this designated parking area. Carts are available to shuttle patrons from parking to the main entrance and from the main entrance to the 1st Tee, 15th Tee or 18th Green.



Uber / Lyft

Ride Share (Uber/Lyft/taxi) will drop off/pick up Friday, Saturday and Sunday nearby the course at a designated offsite location.  All Uber/Lyft drivers should drop off and pick up at West Madison Bible Church, 2898 Stony Ridge Circle, Verona, WI 53593.  All rideshare guests will then take a complimentary shuttle to the golf course main entrance.

When departing the course, guests should follow the signs to the Volunteer and Uber/Lyft shuttle bus.

There is no Uber/Lyft or spectator pick up or drop off onsite at University Ridge Golf Course during the tournament.


Bicycle Parking

Bicycle parking is conveniently located across from the lower lot near the main entry gate for the tournament.

Fan Amenities

On Course Amenities

Bleachers and Accessible Seating

There will be various public bleachers onsite at the American Family Insurance Championship – 1st tee, 10th tee, 14th green, 15th tee, 17th green, and 18th green. Spectators are welcome to bring their own folding chair to use on-site on the course.

Accessible seating will be available on the 1st tee, 14th green, 15th tee and 18th green.


Concession Stands

There will be numerous concession stands, open to the public, located throughout the golf course serving a variety of items. No outside food and beverage can be brought into the tournament grounds.


First Aid Locations

UW Health First Aid Stations are located next to the 2nd tee and the 14th green.


Mother’s Room

The Mother’s room is a lockable, air conditioned space with soft seating, changing station and power located behind the 14th green. 


Public Restrooms

Restrooms will be located at the main entrance, Pavilion, 2nd tee, 14th green, 17th green and 18th green.


Fan Guidelines


Autographs can only be obtained at the designated Autograph Alley sponsored by Hy-Vee. On-course autographs are not permitted.


Camera and Cell Phone Policy

Spectators are allowed to carry mobile devices on the golf course with the volume setting on silent or vibrate. Devices may be used to capture video, audio and photos (content) throughout tournament week. Content may be used for personal purposes only; no commercial use. There can be no live streaming or real-time coverage. Please be respectful of play and do not interfere with players, caddies or media. Failure to comply with this policy may result in the revocation of your ticket.


Weather Policy

If it rains on any day of the tournament, play will continue as long as it is deemed safe to do so. All Corporate Hospitality will be open every day rain or shine. The PGA TOUR Champions and the tournament staff will keep spectators informed at the earliest moment of any changes made on this policy based upon situational circumstances.

If inclement weather is approaching, a “Weather Warning” notification will be posted on all electronic scoreboards on the course. When this message appears, spectators are advised to take immediate precaution by evacuating bleachers and hospitality tents. In the event of “Severe Weather” warning and a suspension of play, please proceed to the bus loading area to be returned to your car for safety. A suspension of play is preceded by an air horn signal. Suspension of play is a stoppage of play, not necessarily a cancellation of play for the day. Notification of continuation of play will be given in each parking lot and on social media.


In the event of a weather warning, please avoid hill tops, high places, isolated trees, golf carts, wire fences and open areas.

If play is suspended, please close your umbrella and seek shelter immediately.


Prohibited Items

The following items are NOT permitted at the American Family Insurance Championship:

  • No noise-producing electronic devices
  • No point and shoot, film or DSLR cameras
  • No cases and/or covers (such as chair or umbrella covers)
  • No signs, posters flags and/or banners
  • No televisions and/or radios
  • No outside food and/or beverage
  • No containers, beverage containers and coolers
  • No pets (other than service animals)
  • No bicycles on course
  • No step stools
  • No metal-spiked golf shoes
  • No weapons (regardless of permit, including but not limited to firearms and knives)

Any other items deemed unlawful or dangerous by the PGA TOUR Champions and/or Tournament Security Personnel is their sole discretion. Parents with small children are allowed to bring strollers and diaper bags, if needed. These items are subject to reasonable inspection before entering and/or at any time during the tournament.


Bag Policy

There are strict limitations on what bags are allowed on tournament grounds. The following types of bags are permitted:

  • Bags smaller than 6’ x 6” x 6”
  • Clear bag smaller than 12’ x 6” x 12”
  • One gallon plastic freezer bag
  • Medically necessary and diaper bags

No other types of bags, purses or backpacks will be allowed. Folding chairs are allowed, but please remove and the leave the chair bag behind. All small personal items will be subject to inspection at the gate. Unauthorized items will be confiscated. For your safety, all patrons will pass through magnetometers at the entry gate.


Ice Age Trail

The University Ridge Portion of the Ice Age Trail will be closed June 1-9, 2024. Please visit the Ice Age Trail Alliance website for a map of alternate routes.