2023 AmFam Championship raises more than $2.4 million; highest charitable impact in event history

American Family Children’s Hospital and 147 other nonprofits will benefit


The 2023 PGA Tour Champions American Family Insurance Championship raised $2,435,000, it was announced today, representing the highest total ever raised from years the event has been held.


This brings the total amount raised for charity to $17,248,000 since the inaugural event in 2016, benefiting 847 nonprofit organizations.


Approximately half of the 2023 proceeds will be distributed to the American Family Children’s Hospital in Madison, Wisconsin, and 147 primarily local charities will share the rest in varying amounts.


Watch this one-minute recap video about this special year


The total proceeds raised, and charitable organizations supported, were revealed at an event today held at American Family Insurance corporate headquarters in Madison. The event featured championship host/player and defending champion Steve Stricker, his wife, Nicki, American Family Insurance CEO and Chair-Elect Bill Westrate, tournament ambassador and host of the AmFam Champ Celebrity Foursome, Andy North, representatives from community nonprofit grant recipients, tournament sponsors and volunteers.


“We could never imagine eight years after our first tournament in 2016, the AmFam Champ would continue to receive such amazing support, including this year’s highest charitable impact in event history,” said Steve and Nicki Stricker. “Everyone involved – from players to volunteers to fans to sponsors – makes this an anticipated annual community event. Most importantly, it makes it possible to assist charitable organizations in furthering their important work in our communities. Winning in front of our hometown crowd this year made it extra special. We continue to be humbled and grateful.”


During today’s event, Steve Stricker was presented with a personal “Dream Achieved” trophy for winning the 2023 tournament, while his wife and caddie, Nicki, was presented with a framed caddie bib in commemoration of the victory.


The seventh American Family Insurance Championship was held in June at University Ridge Golf Course in Madison. Fans from 28 states attended during the three days of tournament play and more than 900 volunteers from 15 states provided 20,000 hours to the event. The total local economic impact of the tournament from 2016-2023 is estimated to exceed $100 million.


“The AmFam Champ is an exciting professional golf competition held during one week in June, but its long-lasting positive impact on local nonprofits is what’s most important,” said Bill Westrate, American Family CEO and chair-elect. “We’re proud to sponsor this event that brings so many together every year, and to support the local organizations helping to build healthy, thriving communities for everyone.”


In addition to the American Family Children’s Hospital in Madison, here is just a sample of the other organizations addressing various needs in our communities and how the grant funds will be used:


Families & Schools Together: Families & Schools Together aims to nurture the inherent potential of every child by uniting families, schools and communities.


Foundation for Dane County Parks: The Foundation for Dane County Parks is a passionate team of people dedicated to raising funds to support all of the Dane County Parks by promoting volunteerism, education, interpretation, and community involvement.


The River Food Pantry: The River Food Pantry’s mission is to provide food, resources and faith to build a stronger, fully nourished community. Guided by the core values of respect, compassion, community, generosity and caring, The River focuses its efforts on eliminating food insecurity and improving nutrition among low-income and underserved communities throughout Dane County.


“The American Family Insurance Championship has become a premier event on our Tour thanks to the consistent support from Madison and greater Dane County,” said PGA TOUR Champions President Miller Brady. “The charitable efforts of American Family Insurance, Nicki and Steve Stricker and the tournament team continue to have a tremendous impact, raising over $17 million since 2016, including a record $2.4 million raised in 2023. On PGA TOUR Champions, we strive to make a positive impact in regions where we compete, so we are incredibly grateful for the American Family Insurance Championship’s partnership and commitment to giving back to the local community.”


Next year’s event will be held June 1-9, 2024, with special events during the week and tournament play at University Ridge June 7-9. Stricker will host the tournament for the eighth time and play for the seventh time, where he will defend his 2023 title.


Those interested in volunteering for the 2024 event can learn more or sign up on the volunteer registration page.


See the complete list of 2023 Grant Recipients 

See complete results 2016-2023

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Media contact:
Janet Masters, Media Relations
[email protected]
(608) 438-4317


About Steve Stricker American Family Insurance Foundation
Established in 2013 when Steve Stricker became a brand ambassador for American Family Insurance, the mission of the foundation is to inspire and develop strong families and healthy kids so they can pursue their dreams. The foundation supports organizations that produce tangible outcomes that align with this mission. Web: https://amfamchampionship/foundation; Twitter: @StrickerFNDN


About the American Family Insurance Championship
The American Family Insurance Championship was created in 2016 by American Family Insurance, PGA TOUR Champions and PGA player and Wisconsin native Steve Stricker. Since its inception, the championship and associated events have raised more than $17.2 million for the American Family Children’s Hospital and other charities. The 2024 championship will be held June 1-9 at the University Ridge Golf Course in Madison, Wisconsin with tournament play June 7-9. For more information: Web: amfamchampionship.com; Threads: @amfamchampionship; Facebook: American Family Insurance Championship; Instagram: amfamchampionship. #AmFamChamp