• Steve Stricker American Family Insurance Foundation

    Making a Difference

    The American Family Insurance Championship

    The Inaugural American Family Insurance Championship was a resounding success! More than 56,000 spectators attended the PGA TOUR Champions event at University Ridge. Kirk Triplett was presented the "Dream Achieved" champion's trophy. And the big winners are local charities who received $1,089,000 in proceeds generated from the event! We look forward to seeing you June 19-25, 2017.

Tournament Info June 19-25, 2017 - University Ridge Golf Course, Madison, WI

PGA TOUR Champions Event

81 player field / No cut format

  • Jun 19-20 Special Events
  • Jun 21-22 Pro-AM Tournament
  • Jun 23-25 American Family Insurance Championship

Tournament News

We'll see you next year June 23-25, 2017 for the second annual event!

American Family Insurance signed a three-year agreement to be the tournament’s title sponsor. Steve Stricker served as tournament host in June 2016 and will be player-host in 2017 when he becomes eligible in February 2017 for the PGA TOUR Champions upon turning 50 years of age.

RECENT NEWS ("Read All News" button below for more):
Tickets for 2017 American Family Insurance Championship now on sale! Special promotional pricing through June 1! See News page for details or select "Get Tickets" button at top of page!
The Steve Stricker American Family Insurance Foundation announced and honored the full list of charity grant recipients from the 2016 American Family Insurance Championship on Monday, December 12, 2016. In total, $1,089,500 went to 34 different charities. See the full list on our charities page or read the article in our news section.

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Support the Foundation

Your donation will help improve the lives of others

The American Dream is kept alive by those who pursue it. That's why the Steve Stricker American Family Insurance Foundation is working to show young people their dreams are not only attainable but worth the effort. The foundation supports charities, educational initiatives, and organizations aimed at building strong families and healthy kids, empowering them to chase and achieve their dreams.

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Event History

The PGA TOUR's Triumphant Return to Wisconsin

The American Family Insurance Championship was the first PGA TOUR event in the state since 2009, when the Greater Milwaukee Open ended its 42-year run. American Family is honored to play a role in Wisconsin's legacy and join hometown hero Steve Stricker in welcoming PGA TOUR Champions competitors to Wisconsin.


Why We Play the Game

The Real Winners of the Championship

The American Family Children’s Hospital in Madison is a world-class pediatric hospital created with strong financial support. The American Family Insurance Championship is proud to support the hospital and other local organizations through the Steve Stricker American Family Insurance Foundation.

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